When we think of major corporations in the digital world, ones that come to mind are Apple and Google. Apple's claim to fame was the iPod, revolutionizing the world of music storage, eventually leading to the Mac computer and iPhone technology. Their empire has been growing in the eyes of the public, seemingly creeping into every aspect of our lives, turning anything we own into a possessive noun (iTV, iCar, iHuman). But Google has been creeping into our lives also, albeit much more subtly.
Think about it: it’s the first place you go when you have a question, or want to browse for pictures, or pretty much do anything on the internet. It’s a gateway to other websites, therefore allowing and blocking access to anything it sees fit.
Not to say this is a bad thing. It knows when to block the most malicious of sites, yet still keeps risky sites, simply cautioning us before moving forward. Google muddies up searches sometimes, but it doesn’t forbid.
Because of this, I would rather have Google take over the world, than Apple. Apple shoves ‘new’ products down our throats every couple of months, forcing us to spend money to buy a somewhat faster device than the previous one. Google, on the other hand, invades our privacy by displaying advertisements that pertain to our interests. People might be alarmed by this, but it’s true and less dangerous in my opinion. Apple has us in hypnosis, tricking us into wanting whatever they make, regardless of necessity. Google is upfront, explaining their intentions and giving us some freewill (Privacy Policy).
I can’t deny that Google isn’t reaching into the corners of our daily life either. While only recently they added interfacing to Youtube, Google has had the internet’s video storage in their wings since 2006. They also are reaching into our hard drives, creating Android technology for phones, and Chrome, an operating system for specialized netbooks. They’re even developing glasses straight from a science fiction movie. Nicknamed ‘Project Glass’, the technology would be a way to basically do any features of a phone or computer in virtual reality terms.
While all this expansion may seem scary, the companies don't hold the power; we do. These powerhouses have come to where they are today because of our support of them. In the end, their endless expansion into new territory can be stopped by our simple response of no. If they breach a sector of our privacy they aren't allowed in, we step in and tell them this won't be stood for. Apple and Google aren't self-sufficient machines; they rely on outside sources for their resources. And if the farmers go on strike, and king and his castle will crumble.